Strategy
…to evolve and grow your brand with a creative strategy.
Consumer insights illuminated some compelling directions to move in
Honoring the brand is how you inspire internal audiences to communicate effectively with external audiences
CLIENT: Once Again Nut Butter
AGENCY: Koopman Ostbo
ROLE: Creative Director, Art Director, Writer
Once Again Nut Butter challenged Koopman Ostbo with refreshing their brand to draw in new audiences while keeping their current existing audiences satiated. Following a gathering and analysis of audience insights, Once Again Nut Butter was well informed on how to move ahead smartly via a comprehensive creative strategy. This led to the subsequent execution of a "brand platform” that brought together a refined position & mission statement, brand story and other essential ingredients like voice & tone and look & feel for success moving ahead. While I’m not at liberty to share more information publicly, please email me for details and I’d be happy to discuss this project further.
Empathy mapping was a great first step in understanding the brand’s perception from a stakeholder point of view
Understanding archtypes helped Elite connect to their audiences on a much deeper level
CLIENT: Elite Pacific Properties
AGENCY: Koopman Ostbo
ROLE: Creative Director, Art Director, Writer
Elite Pacific Properties, a real estate company based in Hawaii, engaged Koopman Ostbo to discover the essence of what makes the brand so special to internal and external audiences in a desire to provide a better and more connected brand experience. We flew from island to island, gathering insights from a vast array of audience types, and began work to formulate a creative strategy for how best to proceed. While I’m not at liberty to share more information publicly, please email me for details and I’d be happy to discuss this project further.