01 / Product Design + Creative Leadership
Splunk
Designing a Custom Sales Enablement Platform
Creative Director & Senior UX/UI Product Designer · Emerge Interactive
Splunk needed to transform a cumbersome spreadsheet-based sales process into a scalable digital product that could help sales teams demonstrate the value of expanding customer deployments. What began as a proof-of-concept SaaS tool evolved into a multi-year product relationship and an expanding suite of sales enablement tools.
I led the design process from user research, journey mapping and rapid prototyping through UI design, design systems and continued product evolution — eventually helping lead a multidisciplinary team of roughly 20 designers and developers working across concurrent project streams.
Creative Leadership · Product Strategy · User Research · UX/UI · Design Systems